Apr 25 4 Ways to Get More Email Marketing Subscribers
Gaining email marketing subscribers doesn’t happen overnight. Here’s the next best thing.
If you’re just starting an email newsletter program then chances are you’ve thought about what the best approach is. While existing customers are a great place to start, you definitely don’t want to stop there. Developing an extensive email list will help you to stay in communication with customers (both existing and potential), show them what you’ve been up to, and provide them updates. Most importantly, this content must be applicable, informative, and appealing. If it isn’t, whelp it will be difficult to grow the list and keep existing subscribers interested. Here’s a few things you can do to maximize your email marketing subscribers!
1) Make It Easy to Subscribe
Many online users don’t take time to thoroughly read all the content they view. They want to quickly find what they’re looking for, and definitely don’t want to give up any more information than they have to. As a result, your email marketing sign up forms should be readily available throughout your site and other placements. Make sure you collect valuable information such as name, email, possibly a zip code, but don’t make signing up a lengthy process. If you have other contact forms on your site then simply add a check box for users to sign up while filling out that form.
2) Create Value
Let’s face it. Most people won’t sign up just “to do it”. Your email marketing newsletter needs to have perceived value in the eyes of online users. Maybe you offer a discount or coupon. Maybe you develop a program exclusive to subscribers. No matter the offer, your subscribers need to be able to immediately recognize the value in it. If a user can instantly redeem the offer and reap the benefits then that’s even better. Nothing works as well as being told at checkout you can save 20% by giving your email. Make it a win-win for everyone.
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3) Influence User Actions
Chances are, most users that arrive on your site aren’t necessarily there to sign up for your newsletter. They could be reading an article or just scanning your site. If you don’t put your sign up forms directly in front of them they may not think about it at all! While opinions vary on what is “too pushy” there are many tasteful ways to do this.
If you’re using “pop ups” you could format them to appear only after a user scrolls 50% of the way down a page or remains on 1 page for 10 seconds or longer. You can also embed these forms directly into the content a user is viewing. This way you know that the only people viewing these are those who are interested in your content. Another great idea, is having different forms for different subject matter on specific pages so what signs up for is applicable to the information they are interested in.
4) Leverage Other Channels
While most of this article focuses on the format, and creating value to gain email marketing subscribers, an area that is often overlooked is using your other marketing channels to push your program. Social media platforms such as Facebook and Instagram offer great ways to integrate email marketing platforms such as MailChimp (EX: Facebook Lead Ads). Develop a mini campaign solely dedicated to increasing your email marketing subscribers using these, events, and any other pieces of content you distribute. For example if you have post cards at your location, add a call to action to sign up and receive something of value. Even better, if these people can instantly redeem the benefits they’re much more likely to sign up.