Serving New York’s Capital Region and North Country, Washington Saratoga Warren Hamilton Essex BOCES connects students, schools, and employers through career and technical education, training, and workforce pathways. As an education and workforce development marketing agency, BLKDOG has partnered with WSWHE BOCES to increase program visibility, strengthen recruitment, and provide ongoing creative support across multiple initiatives.
ABOUT
WSWHE BOCES runs diverse programs with a shared goal: build clear pathways from learning to work. They needed branding and communications that could keep pace across disciplines, speak to different audiences, and stay consistent over time. The focus was on recruitment, awareness, and materials that make each program easy to understand and trust.
DELIVERABLES
- Brand Development + Visual Identity
- Workforce Recruitment Marketing
- Video + Digital Ad Creative
- Multi-Channel Paid Media Campaign
- Annual Report Design
Brand development supported both the New Media program and the broader Career and Technical Education initiative, creating a cohesive system that works across multiple disciplines. Targeted recruitment campaigns helped drive CTE enrollment and workforce recruitment for specialized pathways, including Machine Tool Technology, Practical Nursing, and Women in Trades.
The work also included a comprehensive annual report and supporting assets for outreach across print, digital, and in-person channels. Together, these pieces form a flexible communications toolkit that supports recruitment, reporting, and long-term program awareness.
Clear branding helps Career and Technical Education programs communicate value across multiple disciplines.
Targeted recruitment marketing supports student enrollment and talent pipelines in the workforce.
Consistent visual systems strengthen long-term communications across print, digital, and outreach channels.
Like the skilled trades it champions, WSWHE BOCES builds futures through opportunity and expertise. Our campaign showcased the value of careers in education, helping the organization recruit top talent while reinforcing the essential role trade schools play in workforce development.
BLKDOG
YOUR PROJECT COULD BE NEXT.
LET’S GET STARTED TODAY.
RELATED PROJECTS
Saratoga County Prosperity Partnership
WSWHE BOCES Workforce Campaign, New York
