The Vermont Housing & Conservation Board’s (VHCB) work sits at the intersection of housing and conservation, and its website has to carry that mission with clarity. As one of their most important public tools, it serves partners and applicants, legislators, and the general public, while needing to meet strict expectations for transparency, usability, and accessibility.
BLKDOG led the design and redevelopment of vhcb.org, rebuilding it into a modern, scalable platform that makes programs, funding, and impact easy to find, without sending users down a navigation rabbit hole.
ABOUT
The organization’s previous site was last redesigned in 2017, and it has expanded significantly since then. The challenge was not just visual. It was structural. VHCB needed clearer navigation, cleaner organization of complex resources, and an architecture that could grow as programs evolve.
VHCB also serves audiences with very different intentions. Some visitors are learning what VHCB does and why it matters. Others need quick access to applications, meeting schedules, and funding awards. The redesigned site needed to support all of them, with equal priority.
DELIVERABLES
- Brand Messaging + Positioning
- Brand Identity, Guidelines + Asset Suite
- Website Design + Development
- Printed Collateral + Template Design
- Site Selection Interactive Map
- Regulatory + Resource Guides
We led a phased, collaborative rebuild rooted in stakeholder input, clear information architecture, and long-term governance. We began with onboarding and interviews, then moved into sitemaps and wireframes that clarified audience pathways and reduced friction. Design followed function, with improved typography and templates built for clarity and repeatable publishing.
On the technical side, we rebuilt the site in WordPress using a visual page-building framework so staff can add pages and update layouts without bottlenecks.
Government accessibility website design improves public access, reduces friction, and supports transparency.
Clear information architecture helps diverse audiences find programs, documents, and updates quickly.
A governance-ready CMS makes it easier to keep content accurate, accessible, and current.
VHCB’s mission is big, and so were the expectations for its website. The redesigned website is now a clear, accessible hub where partners, lawmakers, and Vermonters can quickly find access to core resources and information. It can also be easily managed in-house with confidence, built to stay organized as programs grow.
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