Saratoga Arms has welcomed guests for decades, known for elevated hospitality and a timeless Saratoga experience. After offering seasonal brunch to the public, the hotel officially opened its brunch and cocktails program as Three Daughters. BLKDOG led the restaurant brand identity design, creating a distinct identity system that feels fresh and modern, while still fitting naturally within the elegance and heritage of Saratoga Arms.
ABOUT
Three Daughters needed a brand that could balance sophistication with approachability. It had to feel polished without feeling precious, and intentional without feeling overdesigned. Because the guest experience is built through small moments, the identity also needed to translate seamlessly across menus, print pieces, and in-restaurant touchpoints.
With an audience that includes both hotel guests and the local community, the identity had to meet a wide range of expectations while staying aligned with the Saratoga Arms standard.
DELIVERABLES
- Brand Identity Development
- Print & Collateral Design
- Experience-Focused Execution
We approached this project with a focus on clarity, consistency, and experience-driven design. Rather than treating each deliverable as a standalone piece, we built a unified visual system to scale across multiple applications.
The identity began with a logo designed to balance timeless character with modern sensibility. The mark was crafted to feel refined without being overly formal, refined enough for a landmark hotel, and welcoming enough for a broad audience.
In a hospitality environment, the true beauty of branding lives in the details. We prioritized readability, hierarchy, and production details so that guests would engage with the brand naturally, whether browsing a menu or discovering the restaurant through printed materials.
A consistent visual language helps restaurants greatly enhance visibility and guest experience across touchpoints.
In hospitality, the details carry the experience, from typography and layout to paper choice and print quality.
Related brands must be both visually distinct yet subtly connected, often reflected in the colors and typography chosen.
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