Springbrook Hollow Farm Distillery needed a brand system that could carry its story from the bottle to the tasting room. BLKDOG developed craft spirits branding and label design rooted in the land, heritage, and small-batch process behind every pour.
The resulting label system pairs rustic texture with refined typography, giving the brand a look that feels at home in the Adirondacks while holding its own on shelves, in wholesale conversations, and across new product releases. Brochures and printed materials extend that same story into tasting rooms, events, and sales materials.
ABOUT
In a crowded craft spirits category, Springbrook Hollow now has a brand presence built to grow with every bottle. The craft spirits branding and label design system gives the distillery a consistent foundation for new releases, retail placement, tasting room materials, and future marketing efforts.
DELIVERABLES
- Brand Development
- Label Design
- Marketing Strategy
- Packaging Design
- Print Marketing
As Springbrook Hollow’s award-winning spirits gained local and regional traction, we expanded the work through packaging, label design, and marketing materials that reflected the pure spring water, small-batch craftsmanship, and Adirondack heritage at the heart of the brand.
Each element was designed to help the distillery tell a clearer story at the shelf, in the tasting room, and through wholesale outreach. The result is a craft spirits brand that feels rooted in place and ready for a wider audience.
Spirits crafted in New York deserve branding rooted in the Adirondack story and local provenance
Brand Design ties the spring water in each bottle to the tale drinkers will share.
In New York’s craft spirits marketing, brand presence turns a farm distillery into a destination.
No frills, just good whiskey, clean water, and a story worth sharing. Springbrook Hollow keeps it honest—from grain to glass.
FROM BRAND GUIDE
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