We approached the project with a “storyfirst” mindset: marrying the land, heritage, and craft of Springbrook Hollow into every visual touchpoint. Our label system marries rustic textures and elegant typography to evoke both the handcrafted spirit and premium aspiration of the brand. Brochures and printed materials echo that visual tone and carry the narrative into tasting rooms, events, and wholesale pitch decks.
ABOUT
In a crowded craft spirits category, Springbrook Hollow now stands out not just by flavor, but by story. The brand identity we created helps anchor every new product, bottle, and marketing push, giving them a foundation to grow with confidence.
DELIVERABLES
- Brand Development
- Label Design
- Marketing Strategy
- Packaging Design
- Print Marketing
As their award-winning spirits gained local and regional traction, we developed packaging, label systems, and marketing assets that reflected the pure spring water, small-batch craftsmanship, and Adirondack heritage at the heart of the brand. Through strategic design and storytelling, we helped establish Springbrook as a destination distillery rooted in place, proudly representing New York’s growing craft spirits scene.
Spirits crafted in New York deserve branding rooted in the Adirondack story and local provenance
Brand Design ties the spring water in each bottle to the tale drinkers will share.
In New York’s craft spirits marketing, brand presence turns a farm distillery into a destination.
No frills, just good whiskey, clean water, and a story worth sharing. Springbrook Hollow keeps it honest—from grain to glass.
FROM BRAND GUIDE
YOUR PROJECT COULD BE NEXT.
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