For institutions with rich histories, a university rebrand and messaging strategy has to do two jobs at once: protect credibility and spark new interest. Norwich University’s School of Art & Architecture partnered with BLKDOG to develop a refreshed brand identity and build recruitment-ready assets that speak to prospective students, while maintaining credibility with professionals and alumni in the field.
ABOUT
Founded in 1819, Norwich University is the oldest private military college in the United States and a leader in higher education. Its School of Art & Architecture sought to modernize its brand to attract future students while reflecting the prestige of its programs. The challenge was balancing the school’s tradition with a forward-looking identity that speaks to creativity and innovation.
DELIVERABLES
- Brand Identity Development
- Messaging + Positioning
- Print Collateral for Recruitment
- Digital Assets & Campaign Support
- Visual Guidelines for Consistency
We worked with Norwich University’s School of Art & Architecture to refine its brand identity and create a suite of recruitment-focused assets. From developing a cohesive visual system to designing print and digital collateral, our work honored the school’s heritage while presenting a modern, compelling identity that appeals to both aspiring students and industry professionals.
Education branding must honor tradition while inspiring future generations.
Creative design helps universities recruit students and build lasting prestige.
A cohesive identity bridges history, innovation, and professional credibility.
Like Norwich itself, the School of Art & Architecture’s brand is built on legacy and innovation. Our work created a timeless identity that speaks to the school’s history while positioning it as a dynamic, inspiring place for the next generation of creators.
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