To keep up with a changing workforce, Rochester Works needed to completely redesign its website – as well as its approach to branding. Together, our team came up with a multi-step action plan to reposition and update their organization’s digital content for the modern age.
ABOUT
To make it easier for job seekers and employers alike to find the information they’re looking for, we helped Rochester Works simplify its website to better showcase its many different programs.
DELIVERABLES
- Rebranding and Repositioning
- Website Design + Development
- SEO Strategy + Implementation
- Event/Training Calendar
- Accessibility Compliance
- Data Integration
Through the combination of a strategic rebranding campaign, user-centric web design, and a completely restructured Content Management System, Rochester Works’ site now reflects the deep impact they’ve had on the workforce development sector of Monroe County, New York.
To maximize impact, our team began by interviewing Rochester Works’ career center staff and economic development partners, whose perspectives helped lay the campaign’s groundwork and inform its goals moving forward.
It was critical to ensure that job seekers could easily access information from anywhere, so Rochester Works’ site was built with a responsive, mobile-friendly, and fully accessible design.
Connecting with various stakeholders is smoother than ever through a robust new calendar system, displaying upcoming events in an easily searchable, categorized manner.
BLKDOG developed a multi-channel approach to aid in ongoing brand awareness and retention efforts. By embracing tools and features such as SEO optimization, ADA compliance, responsive web design, and a well-categorized event calendar, Rochester Works is fully equipped to help job seekers face the future head-on.
BLKDOG
YOUR PROJECT COULD BE NEXT.
LET’S GET STARTED TODAY.
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