Throughout this comprehensive branding campaign, Newburgh IDA’s goals remained clear: to leverage economic prosperity to improve the standard of living for residents throughout Newburgh, NY. Together, we created a unified brand identity that positions Newburgh as a prosperous, environmentally-conscious community.
ABOUT
Primarily, our goal was to help Newburgh support and promote economic growth in its region by becoming the go-to source of IDA information for residents, entrepreneurs, and developers alike. With a new user-friendly website that caters to various stakeholder needs, the Newburgh IDA now offers streamlined avenues of information, making it much easier to spread awareness about specific initiatives, support services, and more.
DELIVERABLES
- Brand ID
- Website Design + Development
- Marketing Collateral
- Marketing Strategy
- Placemaking
- Data Integration
By combining strategic branding, user-centric web design, and increasing access to public information, our agency empowered the Newburgh IDA to better serve its mission of fostering economic growth and investment within the Newburgh region.
By focusing on the development and adaptive reuse of industrial spaces, Newburgh IDA continues to grow its reputation as a “green” community.
Showcasing local projects on the Newburgh IDA site increases public awareness of behind-the-scenes partnerships, while also proving the impact the IDA has on its community.
With different sections catering to the needs of different stakeholders, both local residents and businesspeople alike are easily able to find the support & resources they need to thrive.
Our work with Newburgh IDA is another example of our commitment to delivering impactful solutions that drive positive change and support economic development initiatives in our communities.
BLKDOG
YOUR PROJECT COULD BE NEXT.
LET’S GET STARTED TODAY.
RELATED PROJECTS
Warren Washington IDA, New York
Columbia Area Development Partnership, South Carolina
