FOOD + BEVERAGE
Luna Rum Distillery brings the spirit of The Bahamas to life with every bottle. More than a distillery, it’s a destination where tradition meets tropical adventure. Guests can sip small-batch rums crafted on-site, explore a warm and welcoming tasting room, and discover a brand deeply rooted in Caribbean culture and craftsmanship.
ABOUT
The Luna Rum team saw an opportunity to create a rum brand that felt as authentic and vibrant as the islands themselves. They wanted a look and feel that reflected the rich flavors of their spirits, the heritage of Bahamian distilling, and the relaxed, joyful energy of life by the sea, all while appealing to both locals and global travelers.
DELIVERABLES
- Brand Development
- Logo Design
- Marketing Strategy
- Packaging + Label Design
- Distillery Signage
- Social Media Assets
We collaborated with Luna Rum Distillery to craft a brand identity as rich and layered as their award-winning spirits. Drawing inspiration from Caribbean moonlight, ocean blues, and the golden hues of aged rum, we designed a cohesive visual system, from logo and labels to signage and social media assets, that captures the magic of The Bahamas in every sip.
Rum branding should be as bold and memorable as the flavors in each handcrafted batch.
Design connects the spirit in the bottle to the story customers savor with every pour.
In a competitive rum market, great branding turns a distillery into a destination.
Like the moonlit waves that inspired our name, Luna Rum blends tradition, adventure, and warmth. We’re devoted to premium quality, but believe every sip should feel like a celebration of island life.
FROM BRAND GUIDE
YOUR PROJECT COULD BE NEXT.
LET’S GET STARTED TODAY.
RELATED PROJECTS
Whitman Brewing Co
Whitman Brewing Co
Underberg America, National
Underberg America, National
Think NY Drink NY