Tourism guides are more than informational booklets, they are invitations to explore. The Lake George Regional Chamber of Commerce & CVB partnered with BLKDOG to design a comprehensive travel brochure and map that would showcase the region’s attractions, dining, lodging, and experiences. Our goal: create a tool that inspires visitation and enhances the traveler’s journey.
ABOUT
The Chamber recognized the need for a cohesive, visually engaging travel brochure that matched the brand identity of Lake George while elevating its storytelling. Serving both Northeast travelers and international visitors, the project required a balance of practical trip-planning resources and creative design elements that highlight Lake George’s reputation as a premier four-season destination.
DELIVERABLES
- Travel Brochure Design
- Map-Style Layout & Graphics
- Content Editing & Narrative Development
- Infographics + QR Codes
- Digital & Print Collateral
We collaborated with the Lake George Chamber to reimagine its travel brochure as both a functional guide and a compelling marketing piece. Using Chamber brand guidelines, striking photography, and custom-designed maps, we created a brochure that is easy to navigate, visually appealing, and packed with information. The final product serves as a powerful promotional tool in tourism-heavy markets across the Northeast.
A great travel guide does more than inform, it inspires travelers to book the trip.
Creative design ensures every page captures the spirit of a destination.
Tourism brochures connect attractions, dining, and lodging into a unified experience.
Like the waters of Lake George itself, our design flows with clarity, depth, and beauty. We crafted a brochure that doesn’t just guide, it excites, engaging visitors before they arrive and inspiring them to explore all the region has to offer.
BLKDOG
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