Lake George Land Conservancy (LGLC)

Lake George Land Conservancy

NON-PROFIT / WEB DESIGN

When tourists visit the world-famous Lake George region, they’re often looking for fun things to do, from nature trails and shopping to dining and lodging options.

To stand out from the competition, the Lake George Land Conservancy entrusted BLKDOG to redesign their website with an aesthetically pleasing SEO-first approach, ensuring their information was easy to find at the very moment visitors were searching for it.

ABOUT

Since 1988, The Lake George Land Conservancy (LGLC) has protected the natural landscape surrounding “The Queen of American Lakes.” Through its coalition of landowners and local partners, LGLC continues to preserve the natural, scenic, historical and recreational resources of the Lake George region, ensuring they’re enjoyed for years to come.

DELIVERABLES

Marketing Strategy
Search Engine Optimization (SEO)
Website Design + Development

Beyond visitor experiences (such as hikes and events), the Lake George Land Conservancy site has steadily grown to become the go-to destination to learn about Lake George’s conservation efforts, including news, ways to get involved and more. With its high resolution, full-width imagery, engaging copy and strong calls to action, the LGLC site mirrors the natural beauty of the region, encouraging users to get out and explore the lake and surrounding areas.

To maximize its usefulness for visitors on-the-go, the new LGLC website was built with a mobile-forward responsive design, delivering a consistent experience across devices.

By implementing SEO best practices (such as targeting frequently used keywords), we increased the Lake George Land Conservancy’s rank in Google search results, making it more likely for people to visit their site.

Putting user experience front and center, it’s easier than ever for visitors to quickly sort through the LGLC website to find their perfect hiking experience or learn more about the Conservancy.

Like many non-profits, the Lake George Land Conservancy has many different goals that support their mission, each with its own unique message. Now, they’re well-equipped to further their outreach efforts using their site’s built-in marketing integrations, from social media and monthly newsletters to blog posts and beyond.