When it comes to showcasing the positive impact of the hospitality industry, the California Hotel & Lodging Association (CHLA) is leading the way with its groundbreaking initiative, Hotel Caring. As one of the most influential state lodging associations in the country, CHLA has long championed the mission of “protecting the rights and interests of the lodging industry.” But beyond industry advocacy, CHLA is committed to celebrating the broader benefits to local communities.
ABOUT
As an agency seasoned in tourism, placemaking, and economic development, we’re no strangers to community-focused projects. We know that “room nights booked” translates to job opportunities, economic boosts, and local growth. With this experience, we ensured that Hotel Caring’s website would not only inform but inspire.
DELIVERABLES
- Brand ID
- Website Design + Development
- Marketing Collateral
- Placemaking
Hotel Caring isn’t just a catchy name; it’s a platform that highlights the philanthropic pulse of the lodging industry in California. From volunteer programs to charitable donations, fundraisers, scholarships, and training initiatives, the industry’s positive influence stretches far beyond room bookings. To truly capture these stories, the California Hotel & Lodging Association (CHLA) needed a robust online presence that could showcase its impact and act as a resource hub moving forward.
Integrated Survey Platform: A user-friendly survey tool for collecting stories about volunteer efforts, donations, and community activities.
Resource Library: An organized space for annual reports, training materials, and philanthropic resources.
SEO-Driven Content Strategy: Carefully crafted content with strategic keywords to maximize visibility.
The final product? A comprehensive, engaging website that not only showcases the industry’s philanthropic efforts, but also serves as an ongoing resource for hotels across California. Hotel Caring now stands as a testament to CHLA’s commitment to the community, positioning them as a thought leader and advocate for positive change.
BLKDOG
YOUR PROJECT COULD BE NEXT.
LET’S GET STARTED TODAY.
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