Nestled in the heart of Saratoga County, NY, Dancing Grain is a field-to-glass farm brewery that embodies the spirit of innovation, sustainability, and community.
Owned and operated by Rachel McDermott, a second-generation farmer, the brewery represents a powerful story of innovation, sustainability, and community.
FAMILY LEGACY CONTINUES
Dancing Grain Farm Brewery is a celebration of this legacy, transforming the family’s farming expertise into a vibrant brand that celebrates the connection between land and glass.
When Rachel approached us, Dancing Grain Farm Brewery was still a work in progress. With the location under construction, she needed a brand identity and digital presence to encapsulate the brewery’s mission and values while building excitement and awareness ahead of its grand opening.
DELIVERABLES
- Brand Development
- Logo Design
- Marketing Strategy
- Website Design + Development
Our team collaborated closely with Rachel to bring her vision to life, focusing on creating a brand and website that honored her family’s agricultural legacy while establishing a strong identity for the brewery.
We celebrated the family’s deep farming roots while highlighting Rachel’s bold vision for the brewery.
The feminine logo, combined with the brand’s farm-first focus, distinguished Dancing Grain in a competitive craft beer industry.
The website and early marketing materials built anticipation, establishing the brewery as a destination before the doors opened.
We grow, brew, taste, and test all our products on our farm, fine-tuning them season after season to bring our patrons the freshest, most sustainable, and environmentally friendly beers we can!
FROM DANCING GRAIN’S BRAND STORY
YOUR PROJECT COULD BE NEXT.
LET’S GET STARTED TODAY.
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