Cobleskill-Richmondville in rural Upstate New York is the kind of district where academics, athletics, and community pride all show up on the same scoreboard. BLKDOG partnered with the district to develop refreshed brand identities for both the school district and its athletics program.
ABOUT
The district needed an identity that could pull everything together across schools, teams, and programs without forcing staff to become designers to use it. The new branding needed to support unified, district-wide communications across print, digital, and on-campus materials. Just as important, we needed to treat the refresh as an evolution, not a replacement.
DELIVERABLES
- District Brand Identity
- Athletics Brand Identity
- Comprehensive Brand Guide
- Digital + Print Assets
We developed cohesive brand systems for both the school district and its athletics program, built to work together while still giving athletics its own bold, game-day presence. The refreshed school district branding and identity improve recognition across the community while keeping recognizable elements of the original identity, so students, families, and alumni would still feel connected to it.
A unified brand system helps keep communications, schools, and teams consistent, no matter who’s creating the piece.
Strong sports branding builds pride, boosts recognition, and brings the community along for the ride.
Flexible identity tools make it easy to stay on-brand across print, digital, uniforms, signage, and campus materials.
YOUR PROJECT COULD BE NEXT.
LET’S GET STARTED TODAY.
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