Recruiting top talent for education takes more than job postings; it takes a campaign that elevates the value of teaching and support roles. BLKDOG partnered with WSWHE BOCES to launch a multi-channel workforce campaign that attracted record applicants and strengthened awareness of trade and technical education across the region.
ABOUT
WSWHE BOCES faced growing demand for instructors, teachers, and administrative staff across its programs. To stay competitive in a challenging labor market, the organization needed a modern recruitment strategy that would highlight the rewarding career opportunities available within BOCES while elevating the reputation of trade and technical education.
DELIVERABLES
- Workforce Recruitment Campaign
- Messaging & Positioning Strategy
- Video + Digital Ad Creative
- Multi-Channel Paid Media Campaign
- Content Development for Web + Social
We created a comprehensive recruitment campaign designed to attract educators, instructors, and staff to WSWHE BOCES. Through strategic messaging, video storytelling, and digital advertising, we reached a broader audience and emphasized the value of careers in education. The campaign delivered record applicant numbers, higher-quality candidates, and increased awareness of BOCES programs.
Education recruitment campaigns demand strategic messaging and digital reach.
Strong creative helps schools compete for top talent in a competitive job market.
Workforce marketing elevates both career opportunities and program awareness.
Like the skilled trades it champions, WSWHE BOCES builds futures through opportunity and expertise. Our campaign showcased the value of careers in education, helping the organization recruit top talent while reinforcing the essential role trade schools play in workforce development.
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