Amherst helps power the Buffalo-Niagara economy, and AmherstLeads is built to keep that momentum moving. BLKDOG partnered with the Amherst Industrial Development Agency (AIDA) on industrial development agency website design, creating a unified platform with the Town of Amherst Economic Development Department that helps businesses, developers, and entrepreneurs quickly find the right resources, explore opportunities, and take action.
ABOUT
AmherstLeads needed a website that could speak to multiple audiences without splitting the story. Site selectors and growing employers needed fast access to advantages, incentives, and key contacts. Existing businesses needed to feel supported through retention resources and local expertise. Residents and stakeholders needed to understand how investment connects to quality of life, from public amenities to neighborhood-scale development.
The goal was to unify this work into a single digital experience, with an animated, straightforward, descriptive, neighborly, and inclusive tone. The site had to carry real proof points, support ongoing content, and give the AmherstLeads team control to evolve the platform over time.
DELIVERABLES
- Brand Messaging + Positioning
- Website Design + Development
- UX + Information Architecture
- SEO + Analytics Integrations
- Prospecting + CRM Features
We designed AmherstLeads as a unified economic development platform, one that makes the story easy to grasp and the path forward easy to follow. Messaging centers on what Amherst leads in, from economic innovation and workforce excellence to quality of life and community development.
The site was structured around audience intent and action, with space for success stories, updates, and ongoing content that keeps the platform alive. It also reinforces “reasons to believe” through data-forward storytelling, helping users connect Amherst’s strengths, like talent, infrastructure, location, and investment history, to real outcomes.
A unified platform helps business attraction and business retention live together, without competing for attention.
Industrial development agency website design works best when it pairs investment storytelling with clear next steps.
Strong messaging and proof points make it easier for partners, prospects, and residents to see how growth supports quality of life.
On the functionality side, the build planned for the features that matter in industrial development agency website design, including a categorized events calendar, a resource approach that supports business education, and lead-generation and reporting tools that help the team understand what prospects care about most.
Just as important, the platform was built for long-term ownership. The content system supports ongoing updates, new initiatives, and future development priorities, without requiring a full rebuild every time the story grows.
YOUR PROJECT COULD BE NEXT.
LET’S GET STARTED TODAY.
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