At the intersection of Nolita and Chinatown in downtown Manhattan, Alta represents more than a storefront; it’s a legacy rooted in resilience and community. Founded by Vanessa Yee-Chan, Alta is the first cannabis dispensary in New York City owned by an Asian-American woman, focused on breaking barriers in a traditionally male-dominated industry.
Vanessa’s vision—a boutique, wellness-focused cannabis dispensary, inspired an identity that elevates cannabis beyond stereotypes.
ABOUT
When Vanessa of Alta approached us, she had a bold vision: to create a space where cannabis felt approachable, empowering, and tailored to women’s wellness. Our task was to transform that vision into reality—crafting a brand identity, in-store experience, and digital presence that stood apart in a competitive and highly regulated market.
DELIVERABLES
- Brand Development
- Logo Design
- Marketing Collateral Design
- Website Design + Development
Brand Development:
Alta’s name—meaning “high” in Portuguese—celebrates elevation, both in wellness and experience. We leaned into this meaning to design a brand that feels sophisticated yet approachable. Key elements included:
- Logo Design: A sleek, modern logo embodying sophistication and approachability, paired with a color palette that exudes calm.
- Voice and Messaging: The brand’s voice is positive, conversational, and empowering. Alta’s tagline, “Your wellness: Lifted,” captures its mission to provide solutions for wellness needs with warmth and expertise.
- Brand Story: Highlighting Vanessa’s journey with cannabis, her family’s historic building, and their mission to create a space that’s welcoming for non-traditional cannabis users.
Website Design and Development:
Alta’s website serves as both a resource and a reflection of their boutique experience. Our team delivered:
- User-Centric Design: An intuitive, simplified navigation tailored to wellness goals, ensuring customers find the right products for their needs.
- Dutchie POS Integration: Seamless menu updates ensure accurate product listings and real-time product availability for a seamless shopping experience.
- Compliance Features: Implemented an age-gate system to meet legal requirements while maintaining a clean, professional aesthetic.
Supplemental Graphic Design
Alta Cannabis Dispensary embodies what happens when purpose and design align. Beyond core deliverables, we created:
- Infographics and Educational Posters: Simplifying cannabis concepts like dosage, product types, and benefits to supplement the hands-on shopping experience.
- Mood Icons and Product Categorization: Organizing offerings around wellness goals—such as sleep, energy, or relaxation—rather than traditional product types.
- Retail Signage: Clear, attractive displays that encourage exploration while demystifying the shopping process.
- Marketing Collateral: Social media templates, email designs, and branded materials ensure consistency across every customer touchpoint.
A Brand That Resonates: Alta has positioned itself as a trusted, women-centric destination, standing out in the crowded cannabis market.
A Seamless Customer Journey: Customers consistently praise the educational and inviting atmosphere, both in-store or online.
Cultural Connection: Alta balances modern wellness trends with a celebration of its Chinatown roots, creating a brand that’s both timely and timeless, and distinctly New York.
Alta Cannabis Dispensary embodies what happens when purpose and design align. With a clear mission, strong storytelling, and a focus on community, Alta sets a new standard for boutique cannabis.
For us, this project wasn’t just about creating a brand—it was about creating a space that welcomes, educates, and empowers. Alta’s story is now part of our own, and we’re proud to have played a role in bringing it to life.
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