[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1570548713163{padding-bottom: 35px !important;}"][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_single_image image="20247" img_size="full" qode_css_animation=""][/vc_column_inner][/vc_row_inner][vc_column_text]Any business can place an ad out there to be seen. However, what differentiates good from great advertising practices is truly understanding the...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1570548713163{padding-bottom: 35px !important;}"][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_single_image image="20242" img_size="full" qode_css_animation=""][/vc_column_inner][/vc_row_inner][vc_column_text]The craft beer industry is one of the most rapidly growing segments not only New York, but the entire country. While this growth...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1570548713163{padding-bottom: 35px !important;}"][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_single_image image="20234" img_size="full" qode_css_animation=""][/vc_column_inner][/vc_row_inner][vc_column_text]Marketers spend endless hours looking for ways they can reach their target audience. As a result, the challenge in this is that more...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1570548713163{padding-bottom: 35px !important;}"][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_single_image image="20228" img_size="full" qode_css_animation=""][/vc_column_inner][/vc_row_inner][vc_column_text]Creating effective advertisements requires a joint effort between multiple departments and sometimes external entities.  Therefore, those choosing to work independently from the other...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1570548718190{padding-bottom: 35px !important;}"][vc_column width="1/4"][vc_column_text] Slice of Life [/vc_column_text][/vc_column][vc_column width="3/4"][vc_column_text]The first approach we’ll talk about is Slice of Life. This is where you show regular people using your product as if it is their everyday life. For example if...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1570548713163{padding-bottom: 35px !important;}"][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_single_image image="20212" img_size="full" qode_css_animation=""][/vc_column_inner][/vc_row_inner][vc_column_text]With the rise of craft beer and so many breweries out there, it's hard to stand out. Not only do you need great...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1570548713163{padding-bottom: 35px !important;}"][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_single_image image="20221" img_size="full" qode_css_animation=""][/vc_column_inner][/vc_row_inner][vc_column_text]When advertising a new offering, you need to make sure that your messaging and your target’s perceptions of the offering are in line...