These are just a few of the questions we receive when meeting with clients for the first time. Your branding, logo design, and brand strategy are extremely important factors to effectively engage your target audience and ensure you are aligning your identity with characteristics your audience finds desirable. Everything you do should be centered around a brand strategy. As you grow this foundation will help you to stay on track and reach your goals.
Branding does not simply start and end with a logo design. Branding is establishing your personality, voice, and messaging which will support your marketing and sales actions. This foundation will influence what perceptions and associations your audience will make about you. Only once you have deeply thought about this foundation should you move on to your logo design.
Lastly, you need to set in place a proper brand strategy. How will you carry this across your marketing/advertising channels? What tone and personality will your employees speak to customers with? How do you want to be seen in relation to your primary competitors? These are the questions to answer. These are the questions that will help you to build your brand successfully.
Your brand foundation, positioning, and visual identity are the backbone to a successful marketing strategy. Without these it will be difficult to identity how you fulfill customers’ needs in a way your competitors don’t. Find your niche, build your brand, and race past your competitors.