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BLKDOG UPDATE: 2025 in Review

Milestones, Partnerships, and Flight Miles

2025 was built on trust and paid back in real momentum.

We partnered with communities, organizations, and brands across the country to do what we do best: step in, get close to the story, and turn insight into strategy, creative, and measurable outcomes. From NY to FL, VA to CA, every trip gave us what no Zoom call ever will: local insight, lived experience, and real perspective.

2025 also belonged to our people. The designers, strategists, and project managers who brought clarity to complexity, kept projects moving, and raised the bar for what “full-service” actually means.

The Year in Quick Hits

Brand Strategy That Reflects Real Place + Real People

We supported brand development and positioning work designed to help regions and organizations communicate with confidence. This wasn’t “branding for branding’s sake.” It was strategic work meant to support real decisions, investment, and traction.

Campbell County, Virginia

After an engaging site visit, we kicked off a brand development project focused on surfacing strengths, clarifying opportunities, and capturing forward momentum.

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Richland County, South Carolina

Working with the county’s Economic Development department, we hosted live sessions with business leaders, stakeholders, and internal teams to help lay the foundation. This work culminated in a new name, organization branding, and the launch of a new full-service website for investors, employers, and the area workforce, built on the region’s vision for growth.

Genesee County, NY

We spent 2025 in the heart of our placemaking and branding work for this multi-year project. Through hands-on site visits and “undercover” trips, we’re seeing the county from every angle to build a perspective you can’t get from behind our home desks.

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Community Engagement That Actually Shapes Outcomes

We did the in-person work that strengthens the strategy and makes the results more authentic. Across projects, we logged miles, notebooks, focus groups, workshops, coffees, and more conversations than we can count.

Mineral Wells, Texas

This small city outside the Dallas-Fort Worth Metro area needed a refreshed municipal brand that felt connected to its vast history without resting on its laurels. Hearing from long-time residents, small business owners, recent investors, and younger transplants ensured the brand felt right at home while looking toward the city’s future goals.

Oakland County, Michigan

After two trips early in the year to explore the area’s varied landscapes and offerings, our team returned in the summer with Think Place Agency to host a round of community workshops. These interactive sessions brought residents and local leaders together to help shape an authentic tourism brand.

A Focus on Performance, Accessibility, and Growth

Yes, the work needs to feel right. But it also needs to work. We launched strategy-driven, WCAG-compliant websites that help organizations communicate clearly, serve users better, and perform in the real world. And we developed campaigns focused on creative, smart strategy and storytelling for stronger connections rooted in emotion.

We strengthened partnerships and expanded how we support clients across:

  • Data

  • Placemaking

  • Video

  • Compliance

That matters because today’s projects don’t live in one lane. Communities and organizations need integrated support: story + strategy + systems + performance + accessibility.

Lake Tahoe Environmental Improvement Program’s Annual Summit Mini-Site

Utilizing the organization’s refreshed branding, our team created an event website for the 2025 Summit, making it easier for partners, policymakers, and the public to connect with the EIP’s flagship event.

SWW Workforce Development Board Website

A streamlined hub for career and workforce resources across Saratoga, Warren, and Washington counties in Upstate New York. Designed to better showcase the programs and guide job seekers AND business partners to the right resources.

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Washington County, NY’s How It’s Made Series

We supported storytelling rooted in authenticity, including maker-focused content that earned a NYS Tourism Industry Association Marketing Excellence Award.

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What It Means for 2026

We already rested. We already recharged. And 2026 is here.

We’re stepping into this year with deeper capability across services that clients actually need right now, stronger partnerships that expand what’s possible, a track record of performance and recognition that proves the work lands, and a team that’s sharper, more confident, and more aligned than ever.

If 2025 was the year we put more miles behind our method, 2026 is the year we take that momentum and keep building work that’s bold, clear, and built to last.

And yes, there’s a strong chance we’re already eyeing the next flight.

LET’S TALK.

Whether you’re ready for a full rebrand, campaign strategy, or just want to bounce ideas around—let’s chat. Our team thrives on solving the big stuff with creativity and clarity.
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